Literally Hearing Voices in Your Head
Latuda is a Drug for people suffering from Schizophrenia. We had a convention booth that came with the traditional limitations. We had an idea that was far from traditional.
We used Directional Audio... remember all those spy movies that had the guy with the parabolic microphone and could hear one person across a busy city park? Well, this is the opposite of that, we can send audio to one person (a doctor in a group of peers in this case) and we could give her instant empathy when we spoke to her from across the convention center, she was literally hearing voices in her head and practically in the shoes of her patients.