Starwood Resorts Preferred Customers Area

Starwood customers want immediate access to the very best, the most beautiful, and the most exclusive experiences. They also want a good price, the low-down on local restaurants, and other typical traveler needs. Starwood’s mobile app met all those and more.

We helped them personalize the experience in the app with photos users had shared or shot from their last visit, their floor preference and access to amenities. The app kept what we learned private, but made it clear we knew what was important on their last visit. And we tailored the experience based on work or pleasure travel.