One day, our client lost their partner. They are an air travel and rewards company that lost their airline. This news was especially bad since they are in a country only two major airlines. They needed to rethink EVERYTHING and come up with a completely new business for themselves, and if possible, retain customers.

Yes, there are a ton of slides and I don't expect you would even want to read them all. BUT, this the deep thinking that goes into creating a new business.