Leading this project was a truly rewarding experience. The client asked what human-centered design could do for improving personal health. We took the challenge well beyond the mechanics of any app, and additionally researched behavioral economics. This was to get to the motivations that customers would not only benefit from, but would understand and create new habits from.

As a bonus, I have become well-versed in Behavioral Economics, Tiny Habits and Nudge Theory. Since teaching makes better learning, I have brought these theories to colleagues in workshops and office-wide discussion panels.

References:

Nudge Theory  —Richard Thaler & Cass Sunstien

Power of Habit  —Charles Duhigg

Tiny Habits — BJ Fogg